▎Concept

This is a visual identity project for the artist Joo Hyun Park,

a painter who creates luminous effects without using reflective or shimmering materials.

Her work evokes light from within the canvas through subtle depth, form, and color.

▎Goal

Artist-centric branding

Representing the essence of the artist’s work

Conveying a glowing, elegant atmosphere

Refined and sophisticated tone

Sensual, distinctive, and emotionally resonant design

▎Sketches

▎Logo Development

Measurement

Thin Stroke : Thick Stroke

1.4 : 10

Stroke Angle

45°

▎Color Palette

White

FFFFFF

Silver

#C0C0C0

Black

#000000

▎Typeface

▎Logo Variations

Full Logo (Primary)

Symbol Mark (Icon Use)

Wordmark (Minimal Use)

Emblem Style (Circular Lock-up)

▎Business Card Design

▎Presentation Folder & Business Card Design

▎Complete Stationery Set with Certificates & Packaging

▎Custom Ribbon Design for Final Artwork Packaging

Design Completion : 2025. 07. 01

Copyright Registered : 2025. 07. 16 (Officially registered. Protected by copyright law.)

By. Joo Hyun Park